If we want to grow the game of golf,
I’ve got a couple of ideas: If a Mom or Dad shows up at a golf course with
their kid in tow, let the kid play for free.I’m betting they’d have fun and come back again, and again.
Also, during slow times at courses
when tee times go unfilled, why not let kids play for free?Let them fall in love with the game.
I offer these suggestions because,
as a golf industry consultant, I spend a lot of time around golf courses.I see what’s going on.Just recently, during visits to five
courses, a client wondered whether golf discourages new recruits in a variety
of ways?Yes, I think it does.
And just last week, I attended a
golf industry conference where the issue of developing new golfers and
increasing rounds were the primary topics.For years, industry leaders have talked about growing the
game by appealing to women and kids, but only last month an article
in the Wall Street
Journal explored why many women are turned off by golf.
I believe a more "integrated
approach" for growing the game is called for.
Golf’s core participant, according
to the National Golf Foundation
(NGF) is the adult male. Given modern lifestyles – i.e. more family
activities -- golf might be well served by not only finding ways to encourage
women and juniors but also by promoting golf as a family activity.
As a lifelong, avid golfer who grew
up playing with my father and now plays with my two sons, I know that in
addition to being a wonderful bonding experience, "father-son" golf makes it
much easier for me to play more often.Mom gets freed from the constant responsibility for the kids, I get to
play more golf and spend more quality time with my kids.We can even stop and do the shopping on
the way home.What could be better?
Between my travels to client clubs
and facilities around the country and my quest to play as many courses as I
can, I haven’t seen much family golf.I probably shouldn’t be surprised.Most families can’t afford to come up with three or four green fees on a
That brings me to my idea about kids
playing free with a parent or during slow times at courses. If kids were able
to play free (or for a substantial discount) with a parent, I believe that
revenues ultimately would be enhanced, because Dad (and maybe Mom) would play
more often and kids will be exposed to the game.
Obviously, each course would have to
come up with a plan that worked for them, but the idea is to get youngsters
hooked on golf when they are young and broke for later in life, when they are
working parents with kids of their own.
area that can be explored is how to attract today’s younger generation.
While these are presented only as food for thought, and not relevant to all
clubs, ideas for discussion can include the following questions: Are
collared shirts essential? Must the bills of caps face forward? Are
jeans, cargo pants and baggy pants that offensive? And what about the
common ban on cell phones? For many of us, cell phones are now an
essential work tool and lifeline to family and office? Times and lifestyles
As the father of a 19-year-old
(college golfer) who dresses much like his peers, I appreciate it that he takes
"acceptable" clothes to wear on the golf course.I can’t help but wonder if plenty of kids who don’t grow up
in golfing households never give golf a try because of the dress codes and
Let’s face it, to many people, golf
is perceived as an expensive, elitist’s game.Country clubs in particular are often regarded as stuffy
places with too many intrusive rules.I know of a club that has a sign at its swimming pool with 8 pool rules,
each beginning with the word "NO" in bright red letters. That same club has 219 golf rules, as
opposed to the 34 rules deemed sufficient by the United
States Golf Association (USGA).
Change is always received with some
degree of trepidation, but golf needs to reconsider some of its traditions and
rules, if it’s ever hopes to revitalize its own economic health.
Laurence A. Hirsh, CRE, MAI, SGA is the
president of Golf
Property Analysts, a leading golfand club property consulting, appraisal
and brokerage firm. He is based in Conshohocken, PA.He has performed consulting and appraisal assignments on
more than 2,500 golf & club properties in 45 US states, Canada and the
Caribbean. Hirsh is a frequent author and
lecturer.A founder and first
president of the Society
of Golf Appraisers (SGA), Hirsh has also developed a golf course
and brokered more than $100 million in golf course & club properties.He is a graduate of The Pennsylvania State University
and an active golfer with a handicap of 1.
There are probably a multitude of reasons why the game is not growing, but I really think one of them is that golf is just not seen as a game people want to play and the "traditions" are becoming a little old fashioned and I am not sure by changing it is being disrespectful to the game of golf.
I have seen people adhering to the dress codes be the worst dressed people in the clubhouse, I see golfers adhering to the dress codes not rake bunkers, not repair pitch marks and I have seen some very smartly dressed golfers cheat as well - I think the general assumption that changing the dress codes will invite cheats and people to be disrespectful is a bit of a generalisation.
Plus, in new emerging golf markets such as Russia, Bulgaria etc, their culture is different and wearing a very smart pair of denims with a shirt and jacket is what everyone expects and not allowing this means golf will never take off.
Things change, we don’t wear tweed jackets like Tom Morris did, we all use equipment that 20 years ago would have been unheard of!
And recently I heard a very good statement from the GM of the Savoy in London - "traditions are just new innovations that we liked and kept" - maybe we need to keep innovating to have future traditions!
[9/12/2013 10:50:24 AM]
Growth of the game is essential, we do need to make a few changes. However we must also adhere to the traditions that make this game great. Especially the tradition of respect. Respect your surroundings. by appearing in dress that is appropriate.If you want to wear a rally cap go to a Eagles game , not to my course, if you want to wear jeans, ( and I do off course) wear them but not at my course. cargo shorts are OK but there are some course that do not think so . So be it. Respect is the foundation this game is built on. How can we expect our young players to call a penalty on themselves if they don’t respect the game, the course they are playing or the rules they are playing by.
If you need your phone, excuse yourself, go to a place designated by the course to answer it and meet me on the next hole (emergencies excluded, of course) I can’t wait for the opportunity to turn mine off.I also don’t want to hear yours start ringing or listen to your conversation
Enjoy the game as we all should, without the distractions of our modern life and pass THIS change onto our younger players to enjoy and stop thinking about how technology can interfere with it, how a dress code can enhance the experience rather than deter from it and enjoy the game for all it’s worth.
[4/28/2010 5:55:52 PM]
Golf is a difficult game to learn. Golf takes too long to play 18 holes. Weekend play at most public courses is tedious at best. People give up on golf for those reasons IMO. It takes a lot of time to become reasonably proficient on the golf course. Not everyone can learn the game quickly and they become frustrated and quit. It takes a lot of dedication and time to break 100 and then 90 and then 80. I have a friend who started the game at age 50 or so a few years. He went to a golf school. Now he plays and shoots in the low 100s. I suggested that he take more lessons and try to improve. My suggestion fell on deaf ears. He just likes the thril of hitting an occasional good shot. All of your suggestions are good but in the end it takes someone who really wants to learn the game. There’s a difference between a golfer and one who plays golf.
[4/25/2010 5:00:29 PM]
Nobody looks good in cargo pants.
[4/24/2010 3:07:07 PM]
Given how much time a round of golf takes these days, I think courses ought to offer 6-hole and 12-hole green fees. You could squeeze in a round over 2 or 3 days.
S-l-o-w play dragging down the game
Friday, November 6, 2009
Yet another article on “Slow Play”
By Steve Shaffer
A few weeks ago a friend
called me to complain about another five-hour round on a hot, hazy, humid day at one of Philadelphia’s
public courses. When he told me it was on a Tuesday morning, not a weekend morning,
I was shocked to say the least.
Past experience has taught
me to avoid public courses on weekend mornings, because the golfers are usually
packed onto the course, and five-hour rounds are commonplace; I play most of my
golf on weekdays or weekend afternoons.
The problem that day, my
friend told me, was that the golfers ahead of his group—at least two or
three groups—seemed to be struggling and they were all over the course.
When my friend asked a ranger to speed them up, the ranger said he’d already tried,
to no avail.
To get to the heart of the
slow-play problem, I went to the “horse’s mouth” -- the head pro and the
general manager of two of the area’s busier public courses.
At Warminster’s Five Ponds Golf Course,
head pro Gary
Deetscreek basically said that the golfing public has become resigned to
He made other points as
well: Public courses are constrained by the quality of golf their patrons play
as opposed to private clubs; when patrons complain, it often turns out there
were off in their estimation of how long it took to play the round. At Five Ponds,
they monitor a group’s starting time, when it make the turn and when it
finished.Rangers monitor play,
but sometimes patrons tell them to “F… off.”On rare occasions, patrons who were holding up play at Five Ponds
have been asked to leave the course.
One recognized expert on
slow play, Bill
Yates, who consults clubs and courses on slow slow, has come up with what
he believes are the 5 Major Factors in slow play.They are:
-Management Practices and
-Course Maintenance and Set
When I told Deetscreek
that some golfers refuse to play public courses on weekends because of slow
play, he mentioned the famous line from Yogi Berra: “Nobody goes there anymore; it’s
After our interview, Deetscreek
sent me a follow-up email with more observations on slow play, based on his 22
years at five different facilities and another five years at private
clubs.He cited eight factors that
influence slow play, most importantly player ability:
1. Difficulty of course
2. Player Ability
3. Player Ability
4. Player Ability
5. Player Behavior
6. Course condition
7. Course Set-up
8. Course management and procedures
At Limekiln Golf Club in Horsham, a
27-hole course, general manager Robin Roberts, Jr., put the onus for slow play
on the PGA
Tour and its failure to penalize slow play. If the pros don’t speed things
up, why should the public?
Like Deetscreek, Roberts cited course
difficulty and player ability as factors in slow play.He also added another:The attitude of the golfer, or what Yates’ calls“Player
Behavior.” Do they care about the groups behind them?Some really don’t, according to Roberts.
Limekiln has preferred
weekend tee times and carts are mandatory before 2 p.m. on weekends. Since
there are three nines, tee times are filled on weekend mornings at 7-8-minute
intervals until 8:30 a.m. This causes a built in 4.5 to 5 hour round, because
as groups tee off on each nine, they must wait until the last group clears
their nine to start on a new nine.
Roberts described slow play as a “constant battle,” and said
his rangers sometimes ask a slow group to skip a hole, if they’re more than
about a hole behind. He’s been there since 1990 and has never asked a group to
leave the course because of slow play. He went on to say that if he only had 18
holes he would use 10-minute tee time intervals.As it is, he recommends continuous putting as one way to
speed up play.
If you ask me, public golf
course management can do a better job by encouraging speedy play of the early
morning weekend groups. As they go, so goes the rest of the day. Perhaps some
incentives would help – maybe a sleeve of balls for finishing in 4 hours or
less, a free
hot dog, a discount on their next round, etc.
Of course, there are days
when speedy play is impossible-in the spring when the rough can’t be cut and is
high or when the course is cart paths only after a heavy rain, as Roberts
pointed out. And, it goes without saying that public golfers should really care
more about pace of play. More effective rangers would help too.Courses should post guidelines for
faster play near the first tee.Would this sign on golf carts help?
HOW WOULD YOU LIKE TO BE
PLAYING BEHIND YOUR GROUP?
Steve Shaffer is a graduate of The
Pennsylvania State University and Temple University School of Law.A semi-retired lawyer, he is a former
member of Commonwealth
National who now travels the region and the nation in search of new golf
I played Limekiln Sunday, November 8. My tee time was 11:08 a.m. We started at about 11:15a.m. and finished at 4:00 p.m. so our round was 4:45 hours. Limekiln is not a difficult course. It was not cart paths only.I can attest that PLAYER ABILITY is the cause of our slow pace of play. We were behind 2 groups of players that did not seem to be anywhere near bogey golfers. This pace of play is the reason many golfers join private clubs. Slow play is just not tolerated at private clubs. When I was at Commonwealth,a much more difficult course than Limekiln, even bogey golfers finished under 4:10 hour rounds. Why? Because they cared.
Thursday, October 8, 2009
By Tony Leodora
If Philadelphia is ever going to get a PGA
Tour tournament, I’ve got an idea: The Cheesesteak Open.
No kidding.I mean, the Chamber of Commerce will tell you Philadelphia
has everything. It’s only a little more than an hour away from popular vacation
spots, such as the Jersey Shore or
the Pocono Mountains. It has the World Champion Phillies, the soft pretzel, the Mummers, Rocky, the Art Museum with the famous steps that Rocky climbed, the Liberty Bell, Independence
Hall, the Franklin Institute and
(in most years) the Army-Navy game.
But what it doesn’t have is a PGA Tour event. Or, for that matter, an
LPGA event. Or a Champions Tour event.
We used to have all of those.We had the IVB Classic at Whitemarsh Valley CC
for almost 20 years, but that died an unceremonious death in 1981.Then came the mass exodus of other
tournaments. The Champions Tour
event, The Bell Atlantic Classic,
left Chester Valley in 1997, spent
two years at Hartefeld National, two more years in exile at JasnaPolana in Princeton,
then drifted into oblivion.
We lost a number of LPGA events in succession – the Hershey Classic at Hershey
CC, the McDonald’s LPGA Championship
in Wilmington, the Betsy King Classic
at Berkleigh CC near Kutztown and the Shop Rite Classic at the Jersey
They tried to bring the PGA Tour back, in 2000 and 2002, in the form of the SEI Classic at Waynesborough CC, rotating years between here and
Western Pennsylvania.But that
fizzled because of a lousy date and lousy fields.
Tiger Woods is bringing his tournament, the AT&T Championship, to Aronimink in
2010 and 2011, and that is good.And the U.S. Open returns to Merion in 2013. But both of them are
nothing more than a tease.
The problem, in a word, is sponsorship. Without
a title sponsor, an event will never come to Philadelphia.
For its size, Philadelphia is strangely
devoid of corporations – at least corporations willing to put up the $7 million a year it takes to land a
We do have Comcast, the communications giant, which owns the Golf Channel. However, Comcast is not interested. The company
is accustomed to collecting sponsor dollars, not paying them out.
That leaves only one hope:The Cheesesteak
The people of the region need to rally around
our favorite food to raise the sponsorship money.
The idea is simple. How many cheesesteaks are sold in Philadelphia in a year? Just take
the top 500 cheesesteak joints. They each average
about 150 cheesesteaks in a day. Using an average
calendar of 350 days per year, that comes out to something like 26 millioncheesesteaks
per year. A 25cents surcharge on each cheesesteak would
bring in a total of $6.5 million.
Throw in some residual sponsorship money from
Amoroso Bakery, the No. 1 baker of
steak sandwich rolls in Philadelphia, and possibly a few bucks from heart
surgeons who would benefit from a cheesesteak-boosted
run of patients, and -- bada-bing -- you have the
necessary $7 million for a PGA Tour event. Once the basic funding
is set up, the rest gets easier.
There is a long list of courses that could
host a PGA Tour event in the
Philadelphia area. For starters, there are two previous tournament sites
and White Manor – that have
undergone renovations to further address the issue of being Tour worthy. And Aroniminik will prove itself
over the next two years. Or how about bombers tracks like the ACE Club or the Militia Hill course at Philadelphia
Then, of course, there is the marketing of
the event itself. For starters, every hole on the course would have its own cheesesteak stand, run by one of Philadelphia’s famous
establishments. They would rotate in turn each year. No other sandwiches would
be served on the course.
Instead of the usual trick shot clinic that
one of the pros gives on a Tuesday or Wednesday before the start of the
tournament, there would be a clinic in the proper way to order a cheesesteak. Wit or witout. What
kind of cheese? Variations that have become popular, such as the mushroom cheesesteak, or a new variation, the pepperoni cheesesteak.
Of course, there also would be counseling on
how to avoid a damning cheesesteak faux pas, as was
committed by then-presidential candidate John
Kerry during his campaign swing through Philadelphia. Visiting famous Pat’s Steaks, Kerry was asked what he wanted on his cheesesteak.
After careful thought, he asked for mayonnaise and swiss cheese. He was lucky he was not ridden out of town on a rail.
In the pro-am event, each pro-am team would
be carrying the name of a different cheesesteak
establishment on the sign board. The winning pro-am team would not be paid in
money, or gift certificates to the pro shop. Instead, the winning amateurs
would get a year’s supply of cheesesteaks from the
shop on their sign board. The winning pro would have cheesesteaks
packaged and shipped to their house throughout the year.
Call it the ultimate grass roots movement.
Tony Leodora is the
associate publisher and editor of GolfStyles
Philadelphia magazine. He also hosts the GolfTalk Live radio show each Saturday, from 7 to 8 a.m.,on WNTP-AM (990) and www.golftalklive.net.
golfers dream golf dreams, so many of which take the nightly non-stop to St. Andrews
that the fantasy air lanes are alarmingly overcrowded. There’s nothing
surprising about that, really. Even non-golfers know St. Andrews’ place in the game: part
cradle, part shrine. As for the rest of us, we hold the pocked and pitted
landscape of the Old Course in reverence, and the town itself -- the ancient
university rising above the cathedral ruins -- as the royal and ancient
promised land. Should the time arrive to make the waking version of the
journey, we don’t simply go to St. Andrews; we go on pilgrimage.
in hadjes of two, three, or four.
Those, of course, are the numbers that tidily order golf’s
buddy system. A travelling twosome, threesome or foursome – all
thrillingly focused on playing golf when the sun’s up, talking golf once it
sets, then dreaming golf until it rises again -- can fit as neatly into one car
or around one table as it can into a single tee time. It’s familiar and it’s
comfortable, and there’s much to recommend in that. But there’s also a
downside: it’s familiar and it’s comfortable, the same old same old
masquerading as a moveable feast. The baggage it schleps weighs far more than
any golf clubs.
time to time, I plot a different course. I voyage solo.
No, I’m not
golfingly anti-social, misanthropic, disagreeable or
dyspeptic. I love the rituals and traditions of the buddy trip – across
town or across the sea -- as much as the next guy, and I’ve made my share to
some memorable destinations with some good golfing friends. But, every now and
then, I just want to play golf for a few days, and I want those days blessedly
free from recognizable faces, customary routines – the regularneedles, hierarchy and wagers –
and the predictable nits that slip into our suitcases when travelling with
others: Friend A’s complaints about the hotel, Friend B’s carps about the
cuisine, and Friend C’s running commentaries on his wife’s divorce lawyer.
Sometimes, my clubs and I just want to vanish, and, like the prestige of a
magician’s best trick, reappear elsewhere with an entirely revived golfing
persona (not to mention a -- devoutly wished for -- superior grasp of the
travelling alone for golf isn’t all that different from travelling alone for
business. Each has its acknowledged customs, and the ceremonies at the heart of
golf, the structured formalities – from checking in at the pro shop to
shaking hands on the 18th green -- that hold the game together and
unite all dubs are the same from the dustiest goat track to Merion and Muirfield.
Golf, like business, may have its own language, but that language, in any
accent, is universal.
And so, I
go, buoyed by the hopefulness at the heart of my solo wanderlust: the epiphany
that one is not only not a lonely number on the links, it can actually
be a wonderfully adventurous and fascinating one. Especially in, say, St. Andrews.
I’m any great expert on the place, the sum total of my experience confined to
chasing a ball for four days a few Octobers ago over the Old Course; the adjacent New Course
(built in 1895, it is new only in relation to the old); Kingsbarns, the fabulous upscale entry
that just up the road; and Crail, a 19th-century club, seventh oldest in the world,
in fact, up the same road a little farther. But St. Andrews doesn’t require expertise,
just the welcoming awareness of something that Bernard Darwin, the greatest of all golfing
scribes called "that utter self-abandonment to golf" when describing the city
and its atmosphere almost a century ago.
has changed in the intervening decades, except the prices, but if we invaders
pay about $240 for the privilege of playing the Old Course (and much higher if booked
through a tour service), the tariff on the St. Andrews Links Trust’s other six –
Eden, Jubilee, Strathtyrum, Balgove, and Castle – is considerably less,
and just a fraction of even that for the self-abandoning locals. So, imagine,
then,stepping up to the first tee
Bandon Dunes, or Whistling Straits to find the town butcher, baker, and candlestick
maker in wait, all happy to fill your desperate golfing mind with their local knowledge
before treating you to a post-round pint at the pub. Hard, isn’t it? But that’s
in a nutshell, and you can’t find that St. Andrews cocooning solely with friends from
home. My various partners included a local teacher, a student from the
university, a retired executive from just across the Firth of Tay, a Canadian golf pro, a
German scientist, and a trio of investment analysts – one from Holland,
one from Sweden, and the third from the Connecticut burbs. All had room for a
single in their allotted tee times; I joined them merely by showing up with my
USGA handicap card, checking in with the starter, and waiting for an opening.
is like an Everyman’s Pebble Beach," stresses Gordon Dalgliesh, an expert on the
place both by genetics and vocation. "Where else can you find yourself joined
both the neighborhood bricklayer and the international financier?" A Scotsman
by birth – from Glasgow – who now lives in North Carolina, Dalgliesh and his brother
Colin, the captain of this year’s Great Britain and Ireland Walker Cup
team, have been helping Americans find their way around the Auld Grey Toon for more than two
decades through their tour operation, Perry Golf. "If you can’t make friends there
and you’re a golfer, you’re probably not very interesting."
or not, St.
Andrews throws its share of hurdles at single golfers, none insurmountable
if you’re willing to be flexible, which a single always must. The Old Course,
with coveted tee times so few and demand so high, is never a gimme to get on; a
single can’t even enter the daily ballot. But a single does have the best
possible chance of being sent out to join an incomplete foursome, of which
there are surprisingly many throughout the day. The New and other Trust courses
are, thankfully, less in demand, though they won’t let singles book in advance
either. As for Kingsbarns,
the spectacular – and, at about $300 a round, expensive –
contemporary links (think Bandon without bedrooms) up the road, a single can just call ahead.
as a single, you’ll never walk alone on these courses, or even on a less
trafficked private club like nearby Crail, which allows visitor play at various
times of the day; there’s always someone waiting for a game. Nor, in St. Andrews,
will you ever have to eat or drink alone. After every round, my various
partners invited me to join them for something liquid, which segued to dinner,
which segued to solving most of the world’s problems, but only after we’d
thoroughly dissected our rounds, shot by shot. I was certainly glad I’d opted
for a hotel in the heart of town; even for teetotalers, driving unfamiliar,
narrow streets on the left side of the road after dark is less inviting than a
downhill, side hill four footer with the match on the line.
So, who makes
up the majority of solo voyagers to places like St. Andrews. According to Bill Hogan,
president of the high-end tour operator Wide World of Golf, it’s always a he (or at
least he knows of no women), often someone travelling elsewhere in Europe on
business who wants to add a few days after closing the deal, a traditionalist
who’d like to play with the locals – "to soak up," he says, "the history
and folklore you don’t get with your three buddies from Cleveland" -- and, more likely than
not, someone devoted to the game, often a serious low-handicap who’s looking to
cram in 36 holes a day.
three of those categories: male, traditionalist, and devoted. (The low
handicap, alas, eludes me.) I love the game’s rituals as much as I love the
game, and those rituals hold wherever we play. "It’s a dance, and we all know
the steps," says my friend and sometime golf partner, Vick Kelly, a Philadelphia psychiatrist. "You can
dance with anybody if you know the steps."
sometimes, to change partners and dance to your own tune. And what dancer
doesn’t want to boogie – or bogey – at least once in life on the
most hallowed dance floor of them all?
Jeff Silverman, a former columnist for the Los Angeles
Herald Examiner, has written for the New York Times, the Los Angeles Times,Sports Illustrated and Travel &
Leisure Golf.He is the editor
of several golfbooks, including The Greatest
Golf Stories Ever Told and Bernard
Darwin on Golf.He lives in Chadds Ford. Pa.
I envy Bernard Darwin,
and I’ve envied him since the day we met in 1993, some 30 years after his
death, when Herbert
Warren Wind introduced us. I’d been assigned to write a profile of Fred Couples,
and since I’d never written any golf before, I’d asked some golf-savvy cronies
to point me towards the best writer I could steal from. To a man, they fingered
started reading...and fortuitously bumped into Bernardo via Wind’s long and lovely New Yorker
encomium marking the 1976 centenary of Darwin’s birth. Its opening sentence –
cited by heart – still thrills: "There is little disagreement that the
best golf writer of all time was an Englishman named Bernard Richard Meirion Darwin." The
best says someone’s better? Bring him on.
that pre-dot-com universe, I was more likely to eagle the next hole I played
than score a volume of his essays. As the web wove its wonders, I managed to
stockpile a pretty good stash of his work, and by the time I’d cobbled together
the 2003 anthology "Bernard Darwin on Golf," my envy had stockpiled, too.
his prose – elegant, personal, insightful, and so welcoming; who
wouldn’t? (On its breadth and bravura, Darwin entered the World Golf Hall of Fame last November.)
I envied his game; an original Walker Cupper at 46, he was twice a
semi-finalist in the British Amateur. I envied his work ethic; only once in his half
century as golf correspondent for The Times of London and Country Life magazine did he ever file
late, and history blames the wireless system on the ship transporting him
across a stormy Atlantic.
I envied him Aberdovey.
What golfer doesn’t yearn for a course to call home?
stunningly as Darwin
wrote about golf’s heroes and heroics, he distanced the field in his knack for
capturing golf’s places, and he captured no place better than the links in
that he grew up with and returned to regularly -- in person and on the page.
Through a long and distinguished golfing life, his excursions – always by
rail, even if the rest of his family travelled by car from London or Kent – became rites he shared
with readers: the day-dreaming, the packing, the train ride, the conductor
calling stations along the way. Ian Woosnan, an Aberdovey aficionado, likes to think
his golfing grandfather, a conductor on the Cambrian line, might have chatted
en route. In summer, the trip included wife and children; in winter, he’d go for
a New Year’s week with friends. "It can be warm enough in January to play in
just a T-shirt," Woosie told me, though removing his jacket was about as far as Darwin ever
just a place or destination, Aberdovey became for Bernardo, a fixed landscape against which he
could mark time and measure himself and upon which he bestowed unwavering
affection in embarrassingly delicious public displays. It was, he confessed,
"the course that my soul loves best of all the courses in the world."
chased those words, I wanted to catch that soul. I had no doubt where I’d find
it. What I didn’t suspect was the golfing truth it would reveal.
epiphany arrived on an October morning soon after I arrived on Aberdovey’s
first tee. No one else was on the course yet. The winds were up. Richard
Darlington, author of the club’s centennial book, had warned me in the
clubhouse that this had the makings of an unusual day; those winds were howling
down off the Snowdonia
foothills from the east, not the west, over the dunes beside Cardigan Bay.
has history with Aberdovey’s unusual days; Bernardo chronicled his victory in a
children’s championship in 1929, and later Darlington caddied for him. "Mr. Darwin
swung like a monkey on a stick," he recalled. Given the winds, that had the
sound of a sensible swing tip.
I took my
time on the tee to survey so much of what seemed so familiar through Darwin’s
descriptions – the railroad tracks on the inland edge of the course, the
tumerous Cader bunker that must be traversed on the par-3 third, the marvelous
vista that would more fully reveal itself when I climbed the pulpit tee box on
No. 4, the sandhills I’d play through coming home. I began feeling a mark of my
own measurement: If I could accept that, in the middle of my middle age, there
was still time to improve my handicaps with keyboard, golf clubs, and, most
assuredly, deadlines, what was spreading out before me -- the blush of a first
love that would mature for Darwin into a complete and devoted romance -- was as gone with the
wind for me as half my shots would be in the bluster. My envy was stabbing.
Flings? I’ve had those with courses, sure. Who hasn’t? But Darwin drew something deeper from Aberdovey,
something elusive and personal, and then generously shared it with the rest of
us. As I walked his footsteps, the epiphany hit: what he found on this field
was the gift he wished for golfers everywhere -- "blind and unreasoning
affection" for a golf course. I wasn’t feeling the stab anymore.
and for worse, Aberdovey
enduring partner. Oh, he might go off for a waltz around St. Andrews and St. George’s – he captained both
– and pretty much every other loop from the North Sea to the Channel
isles. Yet, Aberdovey
burrowed into his skin and stayed there, secure. "About this one course in the
world," he conceded gleefully, "I am a hopeless and shameful sentimentalist and
I glory in my shame."
Of course, we’re all capable of turning into shameless
sentimentalists the moment a golfing ground sets its seal on our imaginations.
I surely consider myself blessed to have found my own – finally -- on the
edge of the sea in Rhode Island. I relish us growing older together, and that’s as
much, really, as any golfer deserves. To have been young and new together, too?
Why ask for the moon when I had my par star?
True, Bernardowas present at its creation, and – how
appropriate for Charles Darwin’s grandson – continued to be present as it,
and the golfer in him, evolved. Though Darwin never wrote this, my inner Freud can’t
avoid inferring that Aberdovey’s hold stemmed in part from a psychic survival mechanism
he fittingly developed. His mother, Amy, died a few days after his birth. Yet, I
suspect she lived, for him, through Aberdovey.
As a boy,
he spent spent summers with Amy’s mother and brothers just inland from Aberdovey at Machynlleth. The house was called
Pantlludw – the name’s still on the gate – and Amy’d loved it: "I believe," she wrote
in her diary, "it is as much a paradise as is possible." So did her son --
through golf’s connection, with the course as its anchor. Uncles Arthur and Richard Ruck,
both military men, were golf nuts with no place in the neighborhood to play. So
they created one. And Bernardo helped.
rudimentary holes they laid out en famille in 1886 on the linksland of Aberdovey’s
commons officially became the Aberdovey Golf Club six years later when Uncle Dicky, again with Bernardo assisting,
designed a full 18 – planting real cups this time. (Colt, Braid
and Fowler would later tinker, not all to Darwin’s liking.) The Rucks
bestowed full member status – not junior or son-of – on their
nephew, just 15 then. He never gave it up.
that anointment a significant "step in life," and it left a significant
footprint. It’s visible on the silver in Aberdovey’s trophy case and in the photos and
clips that line the walls of the club’s boardroom, dedicated in honor of his
service – first club captain in 1897, and twice president, his final term
from 1944 until his death in 1961 – and his stature. You don’t have to
follow him to Aberdovey
to find it, though. A bit lies in everything he wrote, because he carried Aberdovey
and its memories and the happiness he found there and what that meant to him
wherever he went.
I still envy much about Bernardo, but Aberdovey? No. Given what it gave him,
and what he gave us golfers in return, there’s nothing to begrudge at all.
that the one snippet of architectural argot that virtually every golfer can
toss about with assurance – "the signature hole" – has nothing to
do with golf course architecture at all. But there it is – like Waldo,
everywhere -- argued about with conviction over beverages in the grill room,
pronounced reverently from the broadcast booth, and embraced with rapture at
every station of the gamut from the lowly goat track to venues hosting major
championships. The notion’s so ubiquitous it seems a golf course can’t be a
real golf course without one.
just what is a signature hole?
the Supreme Court’s take on pornography, the definition’s not specific, but we
all know one when we see one. "They wow you," says Tom Fazio, "even without playing them."
We are drawn to their mountains, their deserts, their oceans, their lakes,
their fountains, their waterfalls, their elevated tees, their azaleas in bloom,
their lighthouses, their windmills, the grass monkeys planted in their bunkers,
even the Statue of Liberty – or rollercoaster – in the distance on
the aiming line from the tee.
are the holes that lure us, the holes that excite us, the holes on which we
pull out our cameras to record our presence on them, the holes we know are
something special, the hole’s we’ve decided are the best. And some are. Yet,
there’s an odd golfing disconnect at the core of any conversation about them
for stunning as these holes we single out may befor their aesthetic and photogenic qualities, sometimes the
beauty’s only skin deep. Sometimes, as a strategic test of golf, there’s no
ask the architects. When they end up with a hole so anointed, it’s not because
they themselves set out to create one.
a design concept," dismisses Tom Doak, "it’s irrelevant."
the signature hole at Pine Valley?" asks Steve Smyers. He’ll
gladly prosecute the case for each.
No. 2? "You can’t find one. Its greatness rests in its entirety," and, he
adds, the specific challenges of each hole, not the drama of the course’s
can you find just one on Shinnecock, the National Golf Links, or Augusta,
Keiser, proprietor of Bandon Dunes. "It’s like saying I have four children and this one’s
my signature child," he sighs. "The idea is sort of sad."
self-defeating, like identifying the signature chapter of "Moby Dick," the
signature track on "Abbey Road," the signature scene of "Casablanca," or the
signature phrase of Lincoln’s Gettysburg Address.
implication," suggests Gil Hanse, "is that the rest isn’t
every architect worth his backhoe wants each of the 18 to be a keeper.
Jones, "People are always asking, ÔWhat’s the signature hole?’ Not the most
meaningful; the signature.
It’s entrenched. It’s part of the golfing lingo."
its source residing in his own genetic line. "My father had nice handwriting,"
he says. "He really liked his signature." So much so that he turned it first
into a tool and then into a concept.
father, of course, was Robert Trent Jones, the best-known designer of the mid-20th
century. A savvy self-promoter, Jonespereengineered a seismic shift in the perception of his
profession. While predecessors like A.W. Tillinghast, George Thomas,
and Alister Mackenzie aspired toward art on enormous canvases, Jones --
who aspired no less nobly – tacked another layer to the job description:
trading on his most recognized assets – his name and reputation – Jones, in
the Ô60s, began punctuating his advertisements with the phrase "Give Your
Course a Signature," signing off with his autograph underneath. A Jones
"signature course" had negotiable cachet. It also had a unified story conveyed
in 18 connecting chapters – some certainly better and more memorable than
others – that came together to reflect the heroic style of its creator.
Like the signature below a painting, the phrase implied pride of authorship,
endorsing the work as a whole.
the game developed through the Ô80s, courses – particularly daily-fee and
resort tracks – sought new ways to attract customers. The handwriting, so
to speak, was on the wall, and, from it, an altogether different script was
forged. "My guess," says Jack Nicklaus, "is that the term was created by some marketing or
public-relations firm in an effort to find a creative way to promote their golf
course, because I seriously doubt that it was a term coined by a golf course
designer." Like Jones, Nicklaus has adopted the use of "signature" to describe the
courses, like the recently opened Dismal River in the Nebraska sandhills, that get his best attention from start to
finish. But he would never label any individual hole a "signature." "You want
every one," he says, "to be as strong and as enjoyable as the next."
from an owner or developer’s perspective, the label makes exquisite sense.
"You’ve got only one shot to inspire people to come visit," says Steve Adelson, partner in the Discovery Land Company,
developer of up-scale golf communities like The Estancia Club in Scottsdale. "A
collection of holes is too complicated for people." But the right one is just
enough. "You can photograph it. You can put it in your ad. You can put it in
your brochure. You can put it on your website." (And hope that publications
like this one slap it in their pages.)
you build it, they will come.
identifying and advertising the one that instantly revs saliva glands into
overproduction, the hope is that the pull of its presence will tempt golfers to
come try the rest. Forget the e pluribus unumof Jones’s "signature
course" concept. How much simpler to avance the unum
– like a sound bite, a movie trailer, or a few sample bars from iTunes
– to shill for the whole.
a marketing tool, it has stuck. In fact, believes Adelson,
"It’s become one of the most overused terms in golf." As an expression of
architecture or design theory? "The superficial nature of the discussion gives
me a special pain in the chest," sighs Brian Silva, "but it’s better, certainly, than
no discussion at all."
a signature holes can come in any shape and size, they’re "absolutely site
driven," says Jim
Bellingham, senior vice president of development services at Troon Golf,
which creates and manages upscale facilities like the Westin La Cantera
in San Antonio and Troon North and Talking Stick in Scottsdale. "It really
gives the course a story to promote."
that promotion, par 3s tend to predominate. The daunting 17th at Sawgrass.
The rowdy 16th at the TPC of Scottsdale, home of the FBR Open.
The majestic 16th at Cypress Point. The dropshot
7th at Pebble Beach. Different as they are, all one-shotters
share a feature that makes the story-telling easier. "They unfold completely
from the tee," says Rees Jones. "They strike you the minute you see them."
do man-made structures. At Dismal River, Nicklaus opted to incorporate an existing prairie windmill into the
strategy of the his par 5 4th hole by nestling the green beside it.
"No one’s saying it’s the best hole or the strongest hole," he says, "but I
imagine it is the one that will be photographed quite a bit because of that one
element." Ta-dah! The signature. Sometimes, you can’t
avoid it. Click!
than Tom Weiskopf and Jay Moorish could avoid the Six Flags/Fiesta
Texas’s rollercoaster just beyond what would turn into the green of the
temptingly short par 4 7th hole at La Cantera’s
Resort Course. Click!
Donald Trump, on the other hand, manufactured his own set of
ponds and waterfalls around the 13th green at Trump National north of New York City.
Click! So pleased was he with his rock-walled Niagaras,
he made sure the hole was designated with signature status in the course
the signature hole idea gets dicey is in the discussion of classic courses
built before the idea was ever born. Honestly, how could Pebble Beachnot have a spectacularly snazzy series
of holes given its site, but, of course, they’re not just pretty faces. As for memorability – consider the 12th, 13th,
and 16th at Augusta; the beached par 3 3rd at Kittansett; the Road
Hole at St.
Andrews; Hell’s Half Acre at Pine Valley; the Redan
and the Cape at the National Golf Links; the par 3 6th with the bunker
mid-green at Riviera.
"Certainly," observes Doak, "there are iconic" – note
the avoidance of "signature" – "holes populating golf courses."
elevates them so? The combination of how they look and how they play. "Design," says Silva, "is
always a balancing act." It’s the architect’s job to coax the most from the
land, and when the keenest strategy and the most humbling beauty intersect
– as they do, to universal agreement, on the 16th at Cypress Point,
the 8th at Pebble, the 16th over the quarry at Merion, the heroic 4th at Bethpage –
the result is unforgettable. Signature holes? Of course. Who can argue? But
that they can be ascribed the same sobriquet as the cover art on the brochure
put together to help sell real estate at the latest golfing community seems to
cheapen the concept entirely. As Adelson concedes, "a
signature hole may not be the best playing hole. It just has to be the most
every architect wants his holes – each of them – to inspire. "A hole should be
beautiful to look at," stresses Hanse, "but not at
the expense of how it plays." Indeed, architects present a unified front in
insisting they would never sacrifice playability just to provide a client with
they do get asked.
they do accede.
the results aren’t always pretty.
architect who’d rather keep the specifics buried in a bunker admits, despite
objection, to forcing the routing of one hole at a particularly prestigious
club toward an especially scenic landing area. The hole he came up with was
beautiful, but, the domino effect of his accommodation was back-to-back blind
shots on the next hole, which he had to squeeze in to fit. The membership
roared, and both holes were soon redesigned. By another architect.
much as architects pooh-pooh the concept of signature holes, they do, however,
get a kick out of the debates. "I’m often surprised at the holes they ask me
about," says Doak-- but at least they’re asking. At 92,
Cornish, the dean of the profession, thinks that’s a good thing –
that golfers are
"We’re hungry for
golfers to appreciate our art form," he says. "Signature holes stimulate
interest. That might get them thinking what else these holes might have besides
beauty. That’s a step toward getting them into golf architecture."
aim, in this space, precisely. Which, of itself, makes this neither a good
column nor a bad one necessarily, but perhaps a signature one all the same.
Jeff Silverman edited the award-winning book "Bernard Darwin on Golf."He writes regularly on the game for
such publications as Sports Illustrated and Travel & Leisure Golf.He lives in Chadds
me step forward – quite literally -- and admit this from the get-go: I
like to play from the ladies’ tees.
I offer this confession
freely and proudly. I’m neither traitor to my sex nor denier of my gender, just
another golfer looking for an edge, and to what lengths – for isn’t
length always the issue? – won’t we golfers go to discover one?I found mine by learning to give an
inch and enter the foreign country I’d always considered no man’s land.
Believe me, it wasn’t easy.
At first, my tactical advance felt like shameful retreat, not gaining ground.
But reducing the length of the golf course has so changed my enjoyment of the
game that I come before you with the passionate conviction of a true believer
anxious to pass on nothing, well, short of revelation.
So, please, join me. It
gets lonely for a guy up there.
OK, before I get too far
ahead of myself, let me step back and state the obvious: For male golfers other
than the most skilled, the markers we pick to play from tend to have less to do
with the reality of our games than with the ideal games we imagine we possess.
Sure, the tips are beyond most of us, but we opt to play from them anyway.
Co-conspirators in so many acts of flagrant golficide,
they massage our egos nonetheless, abetting the fragility of our golfing hopes,
even as they reveal how misguided our measurement of our golfing selves may be.
In our minds, then, moving up becomes a sad concession to core-rattling
masculine truths: advancing age, decreasing skill, diminishing power. And who
wants to be conceding that?
Jane Blalock, 27 times a
winner on the LPGA Tour, once told me how, at Pro-Ams,
she’d marvel when her male partners instinctively trekked to distant outposts
while she teed off more sensibly from the middle whites. "If we switched, I’d
still be 20 yards beyond most of them," she shrugged. "It’s a shame men make a
difficult game more difficult for themselves."
But what if we reframe that
observation? What if it’s not about hard or easy? What if it’s about shaking
things up every now and then to make the golf course a little different and the
good walks we take on them more interesting?
That said, I’d better admit this, too: My
revelation didn’t come pain free. Indeed, pain – gnawing, nagging, and
crippling – forced my great leap forward in the first place. When my hips
began dissolving to talc 10 years ago, my game disintegrated so quickly I was
ready to consign my clubs to eternal storage.
A sports psychologist I met at a dinner party
reversed my dive. His prescription, in retrospect, seems simple. Until I could
seriously play again, I’d have to change my expectations. Check your ego at the
bag drop, he counseled, play a shorter golf course, forget about score and just
enjoy the experience.
"But what about my handicap?" I countered.
"Either you accept the one you hadn’t bargained
He didn’t need to finish. Protected by a medical
excuse, I figured I could accept this apostasy to my Y chromosome. I’d still be
playing golf – albeit an abridged edition – right? So what if my
friends teased me; they wouldn’t begrudge me, and anyone else I might tee it up
with would, doubtless, applaud my grit to soldier on. At least that’s what I
tried to convince myself as I entered into this interregnum in my golfing life,
consigned – until a pair of titanium mulligans arrived
two years later -- to surveying the landscape from (pick one) the ladies, the
women’s, the forwards, the reds. Red. How appropriate. To match the color of my
face the morning I first left my golfing buds behind me.
Funny, but they
didn’t care what tees I played from. Why, then, should I? It took me a
few rounds, but I lost my self-consciousness. Then something amazing happened:
My game actually improved. My chopped-down swing didn’t land me in the wild
levels of hell I knew all too intimately; it just put the ball in play. Shorter
distances in meant greens were approachable without howitzers. And I practiced
my chipping and putting. A lot.
But there was something
else: a new viewpoint, as if I’d stepped through the looking glass. Scanning
the horizon from the forward tees, I seemed to be gazing at an entirely other
And I was.
Everything had shifted.
Bunkers, ponds, and hillocks, certainly, but nothing as dramatic as the
perspective from within. I no longer felt defeated before I’d even started. For
the time being, that would be enough.
But that was then. Thanks to the miracles of
replacement surgery, I’ve returned to my rightful place with the guys astern,
but I haven’t turned my back to the fronts and the alternative they offer to
the grind. I still don’t like to feel defeated. So, three, maybe four times a
season, I happily seek haven ahead. What began as an act of desperation
originally designed to keep me in the game has actually evolved into a nifty
drill designed to sharpen it.
It turns out, some pretty good instructors see the
occasional round from the reds as just that. "It’s a different challenge," says
master teacher Jim Flick, "and any time you can bring in a different challenge
you’re giving yourself a chance to improve." Flick believes that playing from
unfamiliar yardages hones distance judgment, while approaching from shorter
yardages asks golfers to think more precisely about the shot they want to play
and the quality of the result. Then there’s the course itself. "It will feel
and look different," he says. "That can only help awareness of course
management." All of which we can take with us when we drop back to longer
Pia Nilsson, Annika
Sorenstam’s longtime coach, now teaching at Legacy Golf Resort in Phoenix, agrees
with each of Flick’s points, and adds one: The forward tees provide a reality
check. "Do you score better or not from them? If you don’t, what does that tell
Interestingly, most average golfers don’t, since
most of us put far more emphasis on our full swings than in the stroke-saving
potential of our short games. Brad Faxon – no
average golfer -- remembers his college coach sending the team off from the
forward tees precisely to test their short games and, if the experiment went
well, foster a sense of going low. "It’s good for your mindset to make a few
birdies," he says. Conversely, he cautions, "it would backfire if we didn’t."
Which is why I never keep score when I play up. I
don’t need numbers to tell me how I’m hitting the ball, and for me, this isn’t
about scoring; it’s about insight and awareness. I want to feel what it’s like
to play shots that aren’t normally in my arsenal from spots on the layout I’m
not used to visiting to help me understand my game a little better and
appreciate the golf course a little more.
Hence, I never take my show on the road. When I
truncate my home track I have to turn off my autopilot and consider every hole
from a new angle. (A course I didn’t know as well would just be another 18, not
a familiar 18 reconsidered.) With an average reduction of more than 80 yards
from the middle tees I generally play from, each hole presents new options and
opportunities beyond the reach of my usual game. Hazards normally safely in the
distance suddenly taunt me to tempt them. Like Tiger – and this may be
the only circumstance in which we’re not legally stopped from appearing in the
same thought – I sometimes find it prudent to lay low and leave my driver
in the bag. I know I can still get home in two.
And even without my driver, I’m still beyond
customary landing areas. Of course, I have played shots from these
positions before – third shots after flubbing one of the first
two; so, my attitude is different. Instead of feeling hang-dog for my
ineptness, I’m positively focused on how best to attack. With a wedge or short
iron. Like – dare I whisper it? – Tiger. It can, as Faxon says, do wonders for the mindset, though there’s a
flip side, too; when I reach the green and discover I’m a far-flung 30 feet
from the pin – a result that would elate with my 3-hybrid from 190
– the disappointment is my reminder – thank you, Pia, you’re absolutely on target – of what I need to
It’s such a kick now and then to be reminded that
golf isn’t just a game of power that I’m surprised more men don’t try this.
Actually, I’m not. Nor does it surprise my friend Eric Stake, who sometimes
accompanies me on my abbreviated journeys. A superb golfer, he’s a psychiatrist
by trade, so he understands both the intricacies of the psyche and the dark night
of the golfer’s soul. "When we leave a putt short," he asks, "what do we say?
ÔHit it, Alice.’ It’s a way of berating ourselves for being unmanly. Project
that to asking a man to give up, even for a day, what he thinks is his rightful
place to play from the forward tees. Before he’s swung a club, he’s Alice in
his mind already."
I’ll gladly support
anything – renaming tees, recoloring tees,
adding additional tees -- that alleviates that stigma for others. Call me
Alice, if you want to, but I’m one golfing Alice who looks forward to his
visits to wonderland.
Silverman edited the award-winning
book "Bernard Darwin on Golf."He
writes regularly on the game for such publications as Sports Illustrated and
Travel & Leisure Golf. He lives in Chadds Ford, Pa,