By Tony Leodora

 

If Philadelphia is ever going to get a PGA Tour tournament, I’ve got an idea: The Cheesesteak Open.

 

No kidding.  I mean, the Chamber of Commerce will tell you Philadelphia has everything. It’s only a little more than an hour away from popular vacation spots, such as the Jersey Shore or the Pocono Mountains. It has the World Champion Phillies, the soft pretzel, the Mummers, Rocky, the Art Museum with the famous steps that Rocky climbed, the Liberty Bell, Independence Hall, the Franklin Institute and (in most years) the Army-Navy game.

 

But what it doesn’t have is a PGA Tour event. Or, for that matter, an LPGA event. Or a Champions Tour event.

 

We used to have all of those.  We had the IVB Classic at Whitemarsh Valley CC for almost 20 years, but that died an unceremonious death in 1981.   Then came the mass exodus of other tournaments. The Champions Tour event, The Bell Atlantic Classic, left Chester Valley in 1997, spent two years at Hartefeld National, two more years in exile at Jasna Polana in Princeton, then drifted into oblivion.

 

We lost a number of LPGA events in succession – the Hershey Classic at Hershey CC, the McDonald’s LPGA Championship in Wilmington, the Betsy King Classic at Berkleigh CC near Kutztown and the Shop Rite Classic at the Jersey Shore.

 

They tried to bring the PGA Tour back, in 2000 and 2002, in the form of the SEI Classic at Waynesborough CC, rotating years between here and Western Pennsylvania.  But that fizzled because of a lousy date and lousy fields.

 

Tiger Woods is bringing his tournament, the AT&T Championship, to Aronimink in 2010 and 2011, and that is good.  And the U.S. Open returns to Merion in 2013. But both of them are nothing more than a tease.

 

The problem, in a word, is sponsorship. Without a title sponsor, an event will never come to Philadelphia.

 

For its size, Philadelphia is strangely devoid of corporations – at least corporations willing to put up the $7 million a year it takes to land a tournament.

 

We do have Comcast, the communications giant, which owns the Golf Channel. However, Comcast is not interested. The company is accustomed to collecting sponsor dollars, not paying them out.

 

That leaves only one hope:  The Cheesesteak Open.

 

The people of the region need to rally around our favorite food to raise the sponsorship money.

The idea is simple. How many cheesesteaks are sold in Philadelphia in a year? Just take the top 500 cheesesteak joints. They each average about 150 cheesesteaks in a day. Using an average calendar of 350 days per year, that comes out to something like 26 million cheesesteaks per year. A 25 cents surcharge on each cheesesteak would bring in a total of $6.5 million.

 

Throw in some residual sponsorship money from Amoroso Bakery, the No. 1 baker of steak sandwich rolls in Philadelphia, and possibly a few bucks from heart surgeons who would benefit from a cheesesteak-boosted run of patients, and -- bada-bing -- you have the necessary $7 million for a PGA Tour event. Once the basic funding is set up, the rest gets easier.

 

There is a long list of courses that could host a PGA Tour event in the Philadelphia area. For starters, there are two previous tournament sites – Waynesborough and White Manor – that have undergone renovations to further address the issue of being Tour worthy. And Aroniminik will prove itself over the next two years. Or how about bombers tracks like the ACE Club or the Militia Hill course at Philadelphia Cricket Club?

 

Then, of course, there is the marketing of the event itself. For starters, every hole on the course would have its own cheesesteak stand, run by one of Philadelphia’s famous establishments. They would rotate in turn each year. No other sandwiches would be served on the course.

 

Instead of the usual trick shot clinic that one of the pros gives on a Tuesday or Wednesday before the start of the tournament, there would be a clinic in the proper way to order a cheesesteak. Wit or witout. What kind of cheese? Variations that have become popular, such as the mushroom cheesesteak, or a new variation, the pepperoni cheesesteak.

 

Of course, there also would be counseling on how to avoid a damning cheesesteak faux pas, as was committed by then-presidential candidate John Kerry during his campaign swing through Philadelphia. Visiting famous Pat’s Steaks, Kerry was asked what he wanted on his cheesesteak. After careful thought, he asked for mayonnaise and swiss cheese. He was lucky he was not ridden out of town on a rail.

 

In the pro-am event, each pro-am team would be carrying the name of a different cheesesteak establishment on the sign board. The winning pro-am team would not be paid in money, or gift certificates to the pro shop. Instead, the winning amateurs would get a year’s supply of cheesesteaks from the shop on their sign board. The winning pro would have cheesesteaks packaged and shipped to their house throughout the year.

 

Call it the ultimate grass roots movement.

 

 

Tony Leodora is the associate publisher and editor of GolfStyles Philadelphia magazine. He also hosts the GolfTalk Live radio show each Saturday, from 7 to 8 a.m.,  on WNTP-AM (990) and www.golftalklive.net.

                 

By Jeff Silverman

 

All devoted golfers dream golf dreams, so many of which take the nightly non-stop to St. Andrews that the fantasy air lanes are alarmingly overcrowded. There’s nothing surprising about that, really. Even non-golfers know St. Andrews’ place in the game: part cradle, part shrine. As for the rest of us, we hold the pocked and pitted landscape of the Old Course in reverence, and the town itself -- the ancient university rising above the cathedral ruins -- as the royal and ancient promised land. Should the time arrive to make the waking version of the journey, we don’t simply go to St. Andrews; we go on pilgrimage.

 

Most likely in hadjes of two, three, or four.

 

Those, of course, are the numbers that tidily order golf’s buddy system. A travelling twosome, threesome or foursome – all thrillingly focused on playing golf when the sun’s up, talking golf once it sets, then dreaming golf until it rises again -- can fit as neatly into one car or around one table as it can into a single tee time. It’s familiar and it’s comfortable, and there’s much to recommend in that. But there’s also a downside: it’s familiar and it’s comfortable, the same old same old masquerading as a moveable feast. The baggage it schleps weighs far more than any golf clubs.

 

Hence, from time to time, I plot a different course. I voyage solo.

 

No, I’m not golfingly anti-social, misanthropic, disagreeable or dyspeptic. I love the rituals and traditions of the buddy trip – across town or across the sea -- as much as the next guy, and I’ve made my share to some memorable destinations with some good golfing friends. But, every now and then, I just want to play golf for a few days, and I want those days blessedly free from recognizable faces, customary routines – the regular  needles, hierarchy and wagers – and the predictable nits that slip into our suitcases when travelling with others: Friend A’s complaints about the hotel, Friend B’s carps about the cuisine, and Friend C’s running commentaries on his wife’s divorce lawyer. Sometimes, my clubs and I just want to vanish, and, like the prestige of a magician’s best trick, reappear elsewhere with an entirely revived golfing persona (not to mention a -- devoutly wished for -- superior grasp of the game).

 

Truth is, travelling alone for golf isn’t all that different from travelling alone for business. Each has its acknowledged customs, and the ceremonies at the heart of golf, the structured formalities – from checking in at the pro shop to shaking hands on the 18^th green -- that hold the game together and unite all dubs are the same from the dustiest goat track to Merion and Muirfield. Golf, like business, may have its own language, but that language, in any accent, is universal.

 

And so, I go, buoyed by the hopefulness at the heart of my solo wanderlust: the epiphany that one is not only not a lonely number on the links, it can actually be a wonderfully adventurous and fascinating one. Especially in, say, St. Andrews.

 

Not that I’m any great expert on the place, the sum total of my experience confined to chasing a ball for four days a few Octobers ago over the Old Course; the adjacent New Course (built in 1895, it is new only in relation to the old); Kingsbarns, the fabulous upscale entry that just up the road; and Crail, a 19^th-century club, seventh oldest in the world, in fact, up the same road a little farther. But St. Andrews doesn’t require expertise, just the welcoming awareness of something that Bernard Darwin, the greatest of all golfing scribes called "that utter self-abandonment to golf" when describing the city and its atmosphere almost a century ago.

 

Not much has changed in the intervening decades, except the prices, but if we invaders pay about $240 for the privilege of playing the Old Course (and much higher if booked through a tour service), the tariff on the St. Andrews Links Trust’s other six – the New, Eden, Jubilee, Strathtyrum, Balgove, and Castle – is considerably less, and just a fraction of even that for the self-abandoning locals. So, imagine, then,  stepping up to the first tee at Pinehurst, Bandon Dunes, or Whistling Straits to find the town butcher, baker, and candlestick maker in wait, all happy to fill your desperate golfing mind with their local knowledge before treating you to a post-round pint at the pub. Hard, isn’t it? But that’s St. Andrews in a nutshell, and you can’t find that St. Andrews cocooning solely with friends from home. My various partners included a local teacher, a student from the university, a retired executive from just across the Firth of Tay, a Canadian golf pro, a German scientist, and a trio of investment analysts – one from Holland, one from Sweden, and the third from the Connecticut burbs. All had room for a single in their allotted tee times; I joined them merely by showing up with my USGA handicap card, checking in with the starter, and waiting for an opening.

 

"St. Andrews is like an Everyman’s Pebble Beach," stresses Gordon Dalgliesh, an expert on the place both by genetics and vocation. "Where else can you find yourself joined both the neighborhood bricklayer and the international financier?" A Scotsman by birth – from Glasgow – who now lives in North Carolina, Dalgliesh and his brother Colin, the captain of this year’s Great Britain and Ireland Walker Cup team, have been helping Americans find their way around the Auld Grey Toon for more than two decades through their tour operation, Perry Golf. "If you can’t make friends there and you’re a golfer, you’re probably not very interesting."

 

Interesting or not, St. Andrews throws its share of hurdles at single golfers, none insurmountable if you’re willing to be flexible, which a single always must. The Old Course, with coveted tee times so few and demand so high, is never a gimme to get on; a single can’t even enter the daily ballot. But a single does have the best possible chance of being sent out to join an incomplete foursome, of which there are surprisingly many throughout the day. The New and other Trust courses are, thankfully, less in demand, though they won’t let singles book in advance either. As for Kingsbarns, the spectacular – and, at about $300 a round, expensive – contemporary links (think Bandon without bedrooms) up the road, a single can just call ahead.

 

Still, even as a single, you’ll never walk alone on these courses, or even on a less trafficked private club like nearby Crail, which allows visitor play at various times of the day; there’s always someone waiting for a game. Nor, in St. Andrews, will you ever have to eat or drink alone. After every round, my various partners invited me to join them for something liquid, which segued to dinner, which segued to solving most of the world’s problems, but only after we’d thoroughly dissected our rounds, shot by shot. I was certainly glad I’d opted for a hotel in the heart of town; even for teetotalers, driving unfamiliar, narrow streets on the left side of the road after dark is less inviting than a downhill, side hill four footer with the match on the line.

 

So, who makes up the majority of solo voyagers to places like St. Andrews. According to Bill Hogan, president of the high-end tour operator Wide World of Golf, it’s always a he (or at least he knows of no women), often someone travelling elsewhere in Europe on business who wants to add a few days after closing the deal, a traditionalist who’d like to play with the locals – "to soak up," he says, "the history and folklore you don’t get with your three buddies from Cleveland" -- and, more likely than not, someone devoted to the game, often a serious low-handicap who’s looking to cram in 36 holes a day.

 

I satisfy three of those categories: male, traditionalist, and devoted. (The low handicap, alas, eludes me.) I love the game’s rituals as much as I love the game, and those rituals hold wherever we play. "It’s a dance, and we all know the steps," says my friend and sometime golf partner, Vick Kelly, a Philadelphia psychiatrist. "You can dance with anybody if you know the steps."

 

It’s nice, sometimes, to change partners and dance to your own tune. And what dancer doesn’t want to boogie – or bogey – at least once in life on the most hallowed dance floor of them all?

 

Jeff Silverman, a former columnist for the Los Angeles Herald Examiner, has written for the New York Times, the Los Angeles Times, Sports Illustrated and Travel & Leisure Golf.  He is the editor of several golf  books, including The Greatest Golf Stories Ever Told and Bernard Darwin on Golf.  He lives in Chadds Ford. Pa.

 

 

 

 

By Jeff Silverman

 

I envy Bernard Darwin, and I’ve envied him since the day we met in 1993, some 30 years after his death, when Herbert Warren Wind introduced us. I’d been assigned to write a profile of Fred Couples, and since I’d never written any golf before, I’d asked some golf-savvy cronies to point me towards the best writer I could steal from. To a man, they fingered Wind.

 

So I started reading...and fortuitously bumped into Bernardo via Wind’s long and lovely New Yorker encomium marking the 1976 centenary of Darwin’s birth. Its opening sentence – cited by heart – still thrills: "There is little disagreement that the best golf writer of all time was an Englishman named Bernard Richard Meirion Darwin." The best says someone’s better? Bring him on.

 

But in that pre-dot-com universe, I was more likely to eagle the next hole I played than score a volume of his essays. As the web wove its wonders, I managed to stockpile a pretty good stash of his work, and by the time I’d cobbled together the 2003 anthology "Bernard Darwin on Golf," my envy had stockpiled, too.

 

I envied his prose – elegant, personal, insightful, and so welcoming; who wouldn’t? (On its breadth and bravura, Darwin entered the World Golf Hall of Fame last November.) I envied his game; an original Walker Cupper at 46, he was twice a semi-finalist in the British Amateur. I envied his work ethic; only once in his half century as golf correspondent for The Times of London and Country Life magazine did he ever file late, and history blames the wireless system on the ship transporting him across a stormy Atlantic.

 

But mostly I envied him Aberdovey. What golfer doesn’t yearn for a course to call home?

 

As stunningly as Darwin wrote about golf’s heroes and heroics, he distanced the field in his knack for capturing golf’s places, and he captured no place better than the links in western Wales that he grew up with and returned to regularly -- in person and on the page. Through a long and distinguished golfing life, his excursions – always by rail, even if the rest of his family travelled by car from London or Kent – became rites he shared with readers: the day-dreaming, the packing, the train ride, the conductor calling stations along the way. Ian Woosnan, an Aberdovey aficionado, likes to think his golfing grandfather, a conductor on the Cambrian line, might have chatted up Darwin en route. In summer, the trip included wife and children; in winter, he’d go for a New Year’s week with friends. "It can be warm enough in January to play in just a T-shirt," Woosie told me, though removing his jacket was about as far as Darwin ever went.

 

More than just a place or destination, Aberdovey became for Bernardo, a fixed landscape against which he could mark time and measure himself and upon which he bestowed unwavering affection in embarrassingly delicious public displays. It was, he confessed, "the course that my soul loves best of all the courses in the world."

 

Having chased those words, I wanted to catch that soul. I had no doubt where I’d find it. What I didn’t suspect was the golfing truth it would reveal.

 

My epiphany arrived on an October morning soon after I arrived on Aberdovey’s first tee. No one else was on the course yet. The winds were up. Richard Darlington, author of the club’s centennial book, had warned me in the clubhouse that this had the makings of an unusual day; those winds were howling down off the Snowdonia foothills from the east, not the west, over the dunes beside Cardigan Bay. Darlington has history with Aberdovey’s unusual days; Bernardo chronicled his victory in a children’s championship in 1929, and later Darlington caddied for him. "Mr. Darwin swung like a monkey on a stick," he recalled. Given the winds, that had the sound of a sensible swing tip.

 

I took my time on the tee to survey so much of what seemed so familiar through Darwin’s descriptions – the railroad tracks on the inland edge of the course, the tumerous Cader bunker that must be traversed on the par-3 third, the marvelous vista that would more fully reveal itself when I climbed the pulpit tee box on No. 4, the sandhills I’d play through coming home. I began feeling a mark of my own measurement: If I could accept that, in the middle of my middle age, there was still time to improve my handicaps with keyboard, golf clubs, and, most assuredly, deadlines, what was spreading out before me -- the blush of a first love that would mature for Darwin into a complete and devoted romance -- was as gone with the wind for me as half my shots would be in the bluster. My envy was stabbing. Flings? I’ve had those with courses, sure. Who hasn’t? But Darwin drew something deeper from Aberdovey, something elusive and personal, and then generously shared it with the rest of us. As I walked his footsteps, the epiphany hit: what he found on this field was the gift he wished for golfers everywhere -- "blind and unreasoning affection" for a golf course. I wasn’t feeling the stab anymore.

 

For better and for worse, Aberdovey became Bernardo’s enduring partner. Oh, he might go off for a waltz around St. Andrews and St. George’s – he captained both – and pretty much every other loop from the North Sea to the Channel isles. Yet, Aberdovey burrowed into his skin and stayed there, secure. "About this one course in the world," he conceded gleefully, "I am a hopeless and shameful sentimentalist and I glory in my shame."

 

Of course, we’re all capable of turning into shameless sentimentalists the moment a golfing ground sets its seal on our imaginations. I surely consider myself blessed to have found my own – finally -- on the edge of the sea in Rhode Island. I relish us growing older together, and that’s as much, really, as any golfer deserves. To have been young and new together, too? Why ask for the moon when I had my par star?

 

True, Bernardo was present at its creation, and – how appropriate for Charles Darwin’s grandson – continued to be present as it, and the golfer in him, evolved. Though Darwin never wrote this, my inner Freud can’t avoid inferring that Aberdovey’s hold stemmed in part from a psychic survival mechanism he fittingly developed. His mother, Amy, died a few days after his birth. Yet, I suspect she lived, for him, through Aberdovey.

 

As a boy, he spent spent summers with Amy’s mother and brothers just inland from Aberdovey at Machynlleth. The house was called Pantlludw – the name’s still on the gate – and Amy’d loved it: "I believe," she wrote in her diary, "it is as much a paradise as is possible." So did her son -- through golf’s connection, with the course as its anchor. Uncles Arthur and Richard Ruck, both military men, were golf nuts with no place in the neighborhood to play. So they created one. And Bernardo helped.

 

The nine rudimentary holes they laid out en famille in 1886 on the linksland of Aberdovey’s commons officially became the Aberdovey Golf Club six years later when Uncle Dicky, again with Bernardo assisting, designed a full 18 – planting real cups this time. (Colt, Braid and Fowler would later tinker, not all to Darwin’s liking.) The Rucks bestowed full member status – not junior or son-of – on their nephew, just 15 then. He never gave it up.

 

Darwin deemed that anointment a significant "step in life," and it left a significant footprint. It’s visible on the silver in Aberdovey’s trophy case and in the photos and clips that line the walls of the club’s boardroom, dedicated in honor of his service – first club captain in 1897, and twice president, his final term from 1944 until his death in 1961 – and his stature. You don’t have to follow him to Aberdovey to find it, though. A bit lies in everything he wrote, because he carried Aberdovey and its memories and the happiness he found there and what that meant to him wherever he went.

 

I still envy much about Bernardo, but Aberdovey? No. Given what it gave him, and what he gave us golfers in return, there’s nothing to begrudge at all.

 

By Jeff Silverman

 

               Interesting that the one snippet of architectural argot that virtually every golfer can toss about with assurance – "the signature hole" – has nothing to do with golf course architecture at all. But there it is – like Waldo, everywhere -- argued about with conviction over beverages in the grill room, pronounced reverently from the broadcast booth, and embraced with rapture at every station of the gamut from the lowly goat track to venues hosting major championships. The notion’s so ubiquitous it seems a golf course can’t be a real golf course without one.

               But just what is a signature hole?

Like the Supreme Court’s take on pornography, the definition’s not specific, but we all know one when we see one. "They wow you," says Tom Fazio, "even without playing them." We are drawn to their mountains, their deserts, their oceans, their lakes, their fountains, their waterfalls, their elevated tees, their azaleas in bloom, their lighthouses, their windmills, the grass monkeys planted in their bunkers, even the Statue of Liberty – or rollercoaster – in the distance on the aiming line from the tee.

Click.

Get the picture?

These are the holes that lure us, the holes that excite us, the holes on which we pull out our cameras to record our presence on them, the holes we know are something special, the hole’s we’ve decided are the best. And some are. Yet, there’s an odd golfing disconnect at the core of any conversation about them for stunning as these holes we single out may be  for their aesthetic and photogenic qualities, sometimes the beauty’s only skin deep. Sometimes, as a strategic test of golf, there’s no there there.

Just ask the architects. When they end up with a hole so anointed, it’s not because they themselves set out to create one.

               "As a design concept," dismisses Tom Doak, "it’s irrelevant."

               It’s also limiting.

               "What’s the signature hole at Pine Valley?" asks Steve Smyers. He’ll gladly prosecute the case for each.

Or, wonders Fazio, Pinehurst No. 2? "You can’t find one. Its greatness rests in its entirety," and, he adds, the specific challenges of each hole, not the drama of the course’s setting.

Nor can you find just one on Shinnecock, the National Golf Links, or Augusta, says Mike Keiser, proprietor of Bandon Dunes. "It’s like saying I have four children and this one’s my signature child," he sighs. "The idea is sort of sad."

Even self-defeating, like identifying the signature chapter of "Moby Dick," the signature track on "Abbey Road," the signature scene of "Casablanca," or the signature phrase of Lincoln’s Gettysburg Address.

"The implication," suggests Gil Hanse, "is that the rest isn’t meeting it."

And every architect worth his backhoe wants each of the 18 to be a keeper.

Still, acknowledges Rees Jones, "People are always asking, ÔWhat’s the signature hole?’ Not the most meaningful; the signature. It’s entrenched. It’s part of the golfing lingo."

With its source residing in his own genetic line. "My father had nice handwriting," he says. "He really liked his signature." So much so that he turned it first into a tool and then into a concept.

His father, of course, was Robert Trent Jones, the best-known designer of the mid-20^th century. A savvy self-promoter, Jones pere  engineered a seismic shift in the perception of his profession. While predecessors like A.W. Tillinghast, George Thomas, and Alister Mackenzie aspired toward art on enormous canvases, Jones -- who aspired no less nobly – tacked another layer to the job description: business-savvy CEO.

Actively trading on his most recognized assets – his name and reputation – Jones, in the Ô60s, began punctuating his advertisements with the phrase "Give Your Course a Signature," signing off with his autograph underneath. A Jones "signature course" had negotiable cachet. It also had a unified story conveyed in 18 connecting chapters – some certainly better and more memorable than others – that came together to reflect the heroic style of its creator. Like the signature below a painting, the phrase implied pride of authorship, endorsing the work as a whole.

As the game developed through the Ô80s, courses – particularly daily-fee and resort tracks – sought new ways to attract customers. The handwriting, so to speak, was on the wall, and, from it, an altogether different script was forged. "My guess," says Jack Nicklaus, "is that the term was created by some marketing or public-relations firm in an effort to find a creative way to promote their golf course, because I seriously doubt that it was a term coined by a golf course designer." Like Jones, Nicklaus has adopted the use of "signature" to describe the courses, like the recently opened Dismal River in the Nebraska sandhills, that get his best attention from start to finish. But he would never label any individual hole a "signature." "You want every one," he says, "to be as strong and as enjoyable as the next."

Yet, from an owner or developer’s perspective, the label makes exquisite sense. "You’ve got only one shot to inspire people to come visit," says Steve Adelson, partner in the Discovery Land Company, developer of up-scale golf communities like The Estancia Club in Scottsdale. "A collection of holes is too complicated for people." But the right one is just enough. "You can photograph it. You can put it in your ad. You can put it in your brochure. You can put it on your website." (And hope that publications like this one slap it in their pages.)

If you build it, they will come.

By identifying and advertising the one that instantly revs saliva glands into overproduction, the hope is that the pull of its presence will tempt golfers to come try the rest. Forget the e pluribus unum of Jones’s "signature course" concept. How much simpler to avance the unum – like a sound bite, a movie trailer, or a few sample bars from iTunes – to shill for the whole.

As a marketing tool, it has stuck. In fact, believes Adelson, "It’s become one of the most overused terms in golf." As an expression of architecture or design theory? "The superficial nature of the discussion gives me a special pain in the chest," sighs Brian Silva, "but it’s better, certainly, than no discussion at all."

 

While a signature holes can come in any shape and size, they’re "absolutely site driven," says Jim Bellingham, senior vice president of development services at Troon Golf, which creates and manages upscale facilities like the Westin La Cantera in San Antonio and Troon North and Talking Stick in Scottsdale. "It really gives the course a story to promote."

In that promotion, par 3s tend to predominate. The daunting 17^th at Sawgrass. The rowdy 16^th at the TPC of Scottsdale, home of the FBR Open. The majestic 16^th at Cypress Point. The dropshot 7^th at Pebble Beach. Different as they are, all one-shotters share a feature that makes the story-telling easier. "They unfold completely from the tee," says Rees Jones. "They strike you the minute you see them."

So do man-made structures. At Dismal River, Nicklaus opted to incorporate an existing prairie windmill into the strategy of the his par 5 4^th hole by nestling the green beside it. "No one’s saying it’s the best hole or the strongest hole," he says, "but I imagine it is the one that will be photographed quite a bit because of that one element." Ta-dah! The signature. Sometimes, you can’t avoid it. Click!            

Anymore than Tom Weiskopf and Jay Moorish could avoid the Six Flags/Fiesta Texas’s rollercoaster just beyond what would turn into the green of the temptingly short par 4 7^th hole at La Cantera’s Resort Course. Click!

Donald Trump, on the other hand, manufactured his own set of ponds and waterfalls around the 13^th green at Trump National north of New York City. Click! So pleased was he with his rock-walled Niagaras, he made sure the hole was designated with signature status in the course yardage book.

Where the signature hole idea gets dicey is in the discussion of classic courses built before the idea was ever born. Honestly, how could Pebble Beach not have a spectacularly snazzy series of holes given its site, but, of course, they’re not just pretty faces. As for memorability – consider the 12^th, 13^th, and 16^th at Augusta; the beached par 3 3^rd at Kittansett; the Road Hole at St. Andrews; Hell’s Half Acre at Pine Valley; the Redan and the Cape at the National Golf Links; the par 3 6^th with the bunker mid-green at Riviera. "Certainly," observes Doak, "there are iconic" – note the avoidance of "signature" – "holes populating golf courses."

What elevates them so? The combination of how they look and how they play. "Design," says Silva, "is always a balancing act." It’s the architect’s job to coax the most from the land, and when the keenest strategy and the most humbling beauty intersect – as they do, to universal agreement, on the 16^th at Cypress Point, the 8^th at Pebble, the 16^th over the quarry at Merion, the heroic 4^th at Bethpage – the result is unforgettable. Signature holes? Of course. Who can argue? But that they can be ascribed the same sobriquet as the cover art on the brochure put together to help sell real estate at the latest golfing community seems to cheapen the concept entirely. As Adelson concedes, "a signature hole may not be the best playing hole. It just has to be the most visually inspiring."

Certainly, every architect wants his holes – each of them – to inspire. "A hole should be beautiful to look at," stresses Hanse, "but not at the expense of how it plays." Indeed, architects present a unified front in insisting they would never sacrifice playability just to provide a client with a postcard.

But they do get asked.

And they do accede.

And the results aren’t always pretty.

One architect who’d rather keep the specifics buried in a bunker admits, despite objection, to forcing the routing of one hole at a particularly prestigious club toward an especially scenic landing area. The hole he came up with was beautiful, but, the domino effect of his accommodation was back-to-back blind shots on the next hole, which he had to squeeze in to fit. The membership roared, and both holes were soon redesigned. By another architect.

As much as architects pooh-pooh the concept of signature holes, they do, however, get a kick out of the debates. "I’m often surprised at the holes they ask me about," says Doak -- but at least they’re asking. At 92, Geoffrey Cornish, the dean of the profession, thinks that’s a good thing – that golfers are asking.

"We’re hungry for golfers to appreciate our art form," he says. "Signature holes stimulate interest. That might get them thinking what else these holes might have besides beauty. That’s a step toward getting them into golf architecture."

Our aim, in this space, precisely. Which, of itself, makes this neither a good column nor a bad one necessarily, but perhaps a signature one all the same.

 

Jeff Silverman edited the award-winning book "Bernard Darwin on Golf."  He writes regularly on the game for such publications as Sports Illustrated and Travel & Leisure Golf.   He lives in Chadds Ford, Pa.

 

 

 

 

 

 

 

By Jeff Silverman

 

           Let me step forward – quite literally -- and admit this from the get-go: I like to play from the ladies’ tees.

I offer this confession freely and proudly. I’m neither traitor to my sex nor denier of my gender, just another golfer looking for an edge, and to what lengths – for isn’t length always the issue? – won’t we golfers go to discover one?  I found mine by learning to give an inch and enter the foreign country I’d always considered no man’s land.

Believe me, it wasn’t easy. At first, my tactical advance felt like shameful retreat, not gaining ground. But reducing the length of the golf course has so changed my enjoyment of the game that I come before you with the passionate conviction of a true believer anxious to pass on nothing, well, short of revelation.

So, please, join me. It gets lonely for a guy up there.

OK, before I get too far ahead of myself, let me step back and state the obvious: For male golfers other than the most skilled, the markers we pick to play from tend to have less to do with the reality of our games than with the ideal games we imagine we possess. Sure, the tips are beyond most of us, but we opt to play from them anyway. Co-conspirators in so many acts of flagrant golficide, they massage our egos nonetheless, abetting the fragility of our golfing hopes, even as they reveal how misguided our measurement of our golfing selves may be. In our minds, then, moving up becomes a sad concession to core-rattling masculine truths: advancing age, decreasing skill, diminishing power. And who wants to be conceding that?

Jane Blalock, 27 times a winner on the LPGA Tour, once told me how, at Pro-Ams, she’d marvel when her male partners instinctively trekked to distant outposts while she teed off more sensibly from the middle whites. "If we switched, I’d still be 20 yards beyond most of them," she shrugged. "It’s a shame men make a difficult game more difficult for themselves."

But what if we reframe that observation? What if it’s not about hard or easy? What if it’s about shaking things up every now and then to make the golf course a little different and the good walks we take on them more interesting?

That said, I’d better admit this, too: My revelation didn’t come pain free. Indeed, pain – gnawing, nagging, and crippling – forced my great leap forward in the first place. When my hips began dissolving to talc 10 years ago, my game disintegrated so quickly I was ready to consign my clubs to eternal storage.

A sports psychologist I met at a dinner party reversed my dive. His prescription, in retrospect, seems simple. Until I could seriously play again, I’d have to change my expectations. Check your ego at the bag drop, he counseled, play a shorter golf course, forget about score and just enjoy the experience.

"But what about my handicap?" I countered.

"Either you accept the one you hadn’t bargained for..."

He didn’t need to finish. Protected by a medical excuse, I figured I could accept this apostasy to my Y chromosome. I’d still be playing golf – albeit an abridged edition – right? So what if my friends teased me; they wouldn’t begrudge me, and anyone else I might tee it up with would, doubtless, applaud my grit to soldier on. At least that’s what I tried to convince myself as I entered into this interregnum in my golfing life, consigned – until a pair of titanium mulligans arrived two years later -- to surveying the landscape from (pick one) the ladies, the women’s, the forwards, the reds. Red. How appropriate. To match the color of my face the morning I first left my golfing buds behind me.

Funny, but they didn’t care what tees I played from. Why, then, should I? It took me a few rounds, but I lost my self-consciousness. Then something amazing happened: My game actually improved. My chopped-down swing didn’t land me in the wild levels of hell I knew all too intimately; it just put the ball in play. Shorter distances in meant greens were approachable without howitzers. And I practiced my chipping and putting. A lot.

But there was something else: a new viewpoint, as if I’d stepped through the looking glass. Scanning the horizon from the forward tees, I seemed to be gazing at an entirely other golf course.

And I was.

Everything had shifted. Bunkers, ponds, and hillocks, certainly, but nothing as dramatic as the perspective from within. I no longer felt defeated before I’d even started. For the time being, that would be enough.

 

But that was then. Thanks to the miracles of replacement surgery, I’ve returned to my rightful place with the guys astern, but I haven’t turned my back to the fronts and the alternative they offer to the grind. I still don’t like to feel defeated. So, three, maybe four times a season, I happily seek haven ahead. What began as an act of desperation originally designed to keep me in the game has actually evolved into a nifty drill designed to sharpen it.

It turns out, some pretty good instructors see the occasional round from the reds as just that. "It’s a different challenge," says master teacher Jim Flick, "and any time you can bring in a different challenge you’re giving yourself a chance to improve." Flick believes that playing from unfamiliar yardages hones distance judgment, while approaching from shorter yardages asks golfers to think more precisely about the shot they want to play and the quality of the result. Then there’s the course itself. "It will feel and look different," he says. "That can only help awareness of course management." All of which we can take with us when we drop back to longer precincts.

Pia Nilsson, Annika Sorenstam’s longtime coach, now teaching at Legacy Golf Resort in Phoenix, agrees with each of Flick’s points, and adds one: The forward tees provide a reality check. "Do you score better or not from them? If you don’t, what does that tell you?"

Interestingly, most average golfers don’t, since most of us put far more emphasis on our full swings than in the stroke-saving potential of our short games. Brad Faxon – no average golfer -- remembers his college coach sending the team off from the forward tees precisely to test their short games and, if the experiment went well, foster a sense of going low. "It’s good for your mindset to make a few birdies," he says. Conversely, he cautions, "it would backfire if we didn’t."

Which is why I never keep score when I play up. I don’t need numbers to tell me how I’m hitting the ball, and for me, this isn’t about scoring; it’s about insight and awareness. I want to feel what it’s like to play shots that aren’t normally in my arsenal from spots on the layout I’m not used to visiting to help me understand my game a little better and appreciate the golf course a little more.

Hence, I never take my show on the road. When I truncate my home track I have to turn off my autopilot and consider every hole from a new angle. (A course I didn’t know as well would just be another 18, not a familiar 18 reconsidered.) With an average reduction of more than 80 yards from the middle tees I generally play from, each hole presents new options and opportunities beyond the reach of my usual game. Hazards normally safely in the distance suddenly taunt me to tempt them. Like Tiger – and this may be the only circumstance in which we’re not legally stopped from appearing in the same thought – I sometimes find it prudent to lay low and leave my driver in the bag. I know I can still get home in two.

And even without my driver, I’m still beyond customary landing areas. Of course, I have played shots from these positions before – third shots after flubbing one of the first two; so, my attitude is different. Instead of feeling hang-dog for my ineptness, I’m positively focused on how best to attack. With a wedge or short iron. Like – dare I whisper it? – Tiger. It can, as Faxon says, do wonders for the mindset, though there’s a flip side, too; when I reach the green and discover I’m a far-flung 30 feet from the pin – a result that would elate with my 3-hybrid from 190 – the disappointment is my reminder – thank you, Pia, you’re absolutely on target – of what I need to practice.

It’s such a kick now and then to be reminded that golf isn’t just a game of power that I’m surprised more men don’t try this. Actually, I’m not. Nor does it surprise my friend Eric Stake, who sometimes accompanies me on my abbreviated journeys. A superb golfer, he’s a psychiatrist by trade, so he understands both the intricacies of the psyche and the dark night of the golfer’s soul. "When we leave a putt short," he asks, "what do we say? ÔHit it, Alice.’ It’s a way of berating ourselves for being unmanly. Project that to asking a man to give up, even for a day, what he thinks is his rightful place to play from the forward tees. Before he’s swung a club, he’s Alice in his mind already."

I’ll gladly support anything – renaming tees, recoloring tees, adding additional tees -- that alleviates that stigma for others. Call me Alice, if you want to, but I’m one golfing Alice who looks forward to his visits to wonderland.

 

Jeff Silverman edited the award-winning book "Bernard Darwin on Golf."  He writes regularly on the game for such publications as Sports Illustrated and Travel & Leisure Golf.   He lives in Chadds Ford, Pa,