If Tiger Woods’ image is at a rock bottom, you wouldn’t know it from the reception he is getting at the AT&T National at Aronimink GC.

 

Not only did Tiger have the largest following during Wednesday’s pro-am, around the golf course he was greeted with applause and pre-scandal respect and awe.  No catcalls, no hoots or hollers, no thumbs-down, no embarrassing banners being towed overhead behind airplanes.

 

It almost feels like Tiger is still the host of the tournament, despite the fact that he was famously dumped by communications giant AT&T at the wake of his personal life meltdown and his name was scrubbed from the tournament.

 

On Tuesday, Tiger was ushered into the media center for his pre-tournament press conference, which felt no less official than when did them as the host of the three previous AT&T Nationals at Congressional CC in Bethesda, Md.

 

And late yesterday morning, Tiger was seated front and center at the tournament’s opening ceremonies on the back lawn behind Aronimink GC’s ornate clubhouse.  He was right there with PGA Tour commissioner Tim Finchem and rocker Jon Bon Jovi.

 

So confusing is his role here this week that earlier today CBS Sports, which will  broadcast the tournament Saturday and Sunday, issued a press release headlined:

 

TIGER WOODS HOSTS AND AIMS TO DEFEND TITLE IN "AT&T NATIONAL" ON

FOURTH OF JULY WEEKEND, JULY 3-4 ON CBS SPORTS

 

Minutes later the network sent out a corrective press release:

 

PLEASE NOTE PREVIOUS RELEASE ...."TIGER WOODS HOSTS AND AIMS TO DEFEND TITLE AT AT&T NATIONAL" .....

 

TIGER IS DEFENDING TITLE, NOT HOSTING

 

Of course, whether Tiger is hosting or defending doesn’t seem to much matter to golf fans.  All they seem to care about is that they’re finally getting to see the No. 1 golfer in the flesh. 

Not to rain on the parade that is this week’s AT&T National at Aronimink GC, but have you checked out the field?

 

It’s so-so, at best. 

 

Tiger, golf’s star attraction, will be here, thank heavens, despite having been dumped from his endorsement deal with title sponsor AT&T over his recent peccadillo.  If you are wondering why he would bother, it’s because the tournament is actually run by the Tiger Woods Foundation.

 

Besides Tiger, hometown favorite and Aronimink member Sean O’Hair is also in the field, as are semi-hometown favorite Jim Furyk, 2009 U.S. Open winner Lucas Glover, three-time major champion Vijay Singh and rookie sensation Rickie Fowler.

 

Other rising stars (and fading stars) of note in the field include suddenly-hot Ricky Barnes, Dustin Johnson, Justin Rose, Justin Leonard, Jeff Maggert, Lee Janzen, Webb Simpson, Rocco Mediate and Davis Love III.

 

After that, things get ho-hum in a hurry. It is surely not to be confused with the powerhouse field we saw two weeks ago at the U.S. Open, or even the quality of fields that flock to top-tier non-majors, such as the Memorial Tournament or the Quail Hollow Championship.

 

With the exception of Tiger, the AT&T National field is more like what you’d expect see at a second- or even third-tier tournament on the PGA Tour, say, the Valero Texas Open or the just-ended Travelers Championship.

 

Most notably absent is Phil Mickelson, the popular and flamboyant No. 2-ranked player in the world. He has played in only one of the three AT&T Nationals, and it seems to be permanently off his schedule.  He is headed to Europe this week to prepare for next week’s The Barclays, followed by the British Open.

 

But Phil is hardly the only big-name no-show for the AT&T.  Of the Top 10 players in the World Golf Rankings, the only two who will be here are Tiger (No. 1) and Furyk (No. 5).

 

Also absent are Lee Westwood (No. 3), Tiger pal Steve Stricker (No. 4), Ernie Els (No. 6) Englishmen Luke Donald (No. 7), Paul Casey (No. 8) Ian Poulter (No. 9) and up and coming Irishman Rory McIlory (No. 10).

 

Other players who won’t be here include Camilio Villegas, Retief Goosen, Geoff Ogilvy, Matt Kuchar, Stewart Cink, Sergio Garcia and Adam Scott.

 

The question is why?

 

Is the Fourth of July week a lousy date on the calendar, when players want to be home with their families?  Is it because the tournament is sandwiched between the U.S Open and the British Open?  Is it because of the two-year move from Congressional CC in Bethesda, Md., to Aronimink GC, a course the players don’t know?  Could it be because of Tiger’s fallen status?

 

To be sure, whatever it is, it is not the fault of Aronimink GC, one of the elite clubs and courses in Philadelphia, which has done all that was asked of it.

 

It will be interesting to see how golf fans and sports fans in general support the tournament this week.  In 2002, when the PGA Tour was licking its wounds from the lukewarm reception to the SEI Pennsylvania Classic at Wayneborough CC, I recall a conversation I had with a top Tour official.

 

He said, "Well, we learned one thing from this:  Don’t bother to come back to Philadelphia unless you bring your A-game."

 

Eight years later, the Tour is back with an A-game tournament but a B-game field.

 

What’s disappointing is that, because the PGA Tour has been gone from Philadelphia for so long, and because of the AT&T National’s connection to Tiger, it would have been nice to have a cavalcade of stars. It would have been nice to be able to demonstrate to the PGA Tour that Philadelphia is such a golf town that it’s crazy not to give this city a regular annual Tour stop.

 

That could still happen, and let’s hope it does.  But the depth of the field this week won’t make it any easier.

If Tiger Woods is true to form, we may have just seen the beginning of the end for caddie Stevie Williams.

 

In you missed it, in his interview after the final round of the U.S. Open on Sunday, in which he shot 75 and failed to mount any kind of charge, Tiger did something he never does:

 

He blamed Stevie.

 

Not totally, of course, but for a crucial club selection and plan of attack when it really mattered, at Pebble Beach’s 10^th.

 

"I fired at the pin on 10," Tiger said Sunday. "Steve said take dead aim right at it, and in my heart I said no. There was no chance. I have a sand wedge in my hand, and I can't play at that flag."

 

That quote speaks volumes.  For one thing, Tiger always refers to Williams, his longtime and deeply loyal caddie, in the more familiar "Stevie." For another, no matter what goes wrong in a round, Tiger has never laid so much as a hint of blame at anybody else’s feet.

 

If Williams is indeed out or on the way out, we’ll probably know soon enough – perhaps as soon as next week’s AT&T National at Aronimink GC.

 

It will interesting to see if Williams is on Tiger’s bag at the AT&T.  Even if he is not, an announcement or full and candid explanation is unlikely.  Williams’ absence would more likely be explained away as him taking a week off to take care of some business back home in New Zealand.

 

If Williams is a goner, it would also mean that Camp Tiger, which was already a tiny inner circle of advisors and intimates – most notably agent Mark Steinberg, PR man Glenn Greenspan and Williams -- just got even smaller.

 

The trail of cast-offs in Tiger’s wake is already big.  There was his first agent, Hughes Norton, caddie Mike "Fluff" Cowan and swing coaches Butch Harmon and, more recently, Hank Haney.

 

In the case of Haney, Tiger didn’t even need to officially fire him.  He simply gave him the cold shoulder for a few weeks.  Hank got the message loud and clear and quit by text message.

 

If Stevie senses he’s out, my guess is he would do the same.  He may have earned an image as a gruff bully as he tried to protect Tiger at tournaments, but Williams is his own man.  Nor was he at all happy to learn of the double life Tiger had been leading right under his nose.

 

In 12 years on Tiger’s bag, Williams has made millions and he is presumably financially set.  He also has plenty of other interests, especially auto racing.  He could walk away and live a full life back home, with his fellow Kiwis.

Remember just a year or so ago when it was a foregone conclusion that Tiger Woods would break Jack Nicklaus’ record of 18 majors?

 

These days, the only foregone conclusion about Tiger’s future is that his image will never be the same.

 

On the eve of the U.S. Open at Pebble Beach, the scene of his most remarkable single achievement – his 15-shot victory in the 2000 Open -- the odds makers still say Tiger is a favorite to win, along with Phil Mickelson.  But I don’t see it.  I don’t think his game or his head are in the right place to win major No. 15.

 

Considering how he dominated golf like no one ever before him – not even Nicklaus – this current state of affairs is tragic and almost inconceivable.  For the first dozen years of his career, this guy was the prohibitive favorite to win any tournament he entered, especially the majors, where he somehow managed to find another gear.

 

And yet, when he sticks a peg in the first tee tomorrow, the Open will be only the fifth tournament Tiger has played all year.  If not for his fourth place finish at the Masters, his first tournament back after his self-imposed post-scandal exile, Tiger would be much worse than his current 145^th ($405,300) on the PGA Tour money list.

 

In his three other tournaments,  Tiger’s showing has ranged from bad to embarrassing: He shot 74-79 at Quail Hollow to miss the cut, he WD’ed from the Players Championship with a sore and he finished tied for 19^th at the Memorial, a tournament he has won four times.

 

Despite his insistence that his game is coming around, most indicators suggest otherwise.  He is spraying tee shots left and right, his putting isn’t what it once was, and, most ominous, he seems to have lost his aura of invincibility.

 

I used to stand on the practice range at tournaments and watch Tiger arrive.  He would stride to the end of the range, past the other pros, without so much as a smile or a glance in their direction.  He was sheriff, the man, and they knew it.  Half the guys averted their eyes, as if they felt unworthy in his presence.

 

Those days are over.  They all know Tiger is human, vulnerable, beatable, from Phil to Steve Stricker to Lee Westwood and beyond.  Many knowledgeable observers are coming to believe that Tiger’s best golf could very well be behind him,

 

In his personal life, the bad news just keeps coming.  Reports of his impending divorce from Elin are as incessant as those vuvuzelas horns at the World Cup.   In his pre-Open press conference at Pebble Beach, when a reporter asked if there was any resolution between he and Elin, Tiger replied testily, "That’s none of your business."

 

Only today, the New York Daily News reported that porn star Devon James, who claims to have had a 2½ affair with Tiger, also claims that he is the father of her 9-year-old son.

 

I don’t care how strong you are mentally, or how much money you have to insulate yourself, standing up to the pressures and humiliations that hang over Tiger like a dark cloud takes its toll.   Even when he finds sanctuary between the ropes at a golf tournament, it is only temporary – and Tiger surely knows from the hoots, catcalls and thumbs-down treatment that he has alienated half the fans at the tournament and at home watching on TV.  The man has made a mess of his life, and how can it not be eating away at him?

 

If he can ever get his game to the point that Jack Nicklaus’ Mt. Everest of a record once again appears to be scalable, Tiger will have demonstrated himself to be even better than we once all thought.  That’s saying something.

 

I don’t expect it to start happening this week at Pebble Beach.

Just got an email from Neil Oxman, frequent caddie for Tom Watson and Philadelphia-based political consultant, reminding me that tonight (June 14) at 9 p.m., the Golf Channel debuts its documentary on the late, great Bruce Edwards, Caddie for Life.

 

Based on John Feinstein’s book of the same name, the documentary chronicles the life of Oxman’s good friend and Watson’s longtime, loyal caddie, who died in 2004 of Lou Gehrig’s disease.

 

Below is the PR release from the Golf Channel:

 

 

Golf Channel’s ÔCaddy for Life: The Bruce Edwards Story’ Goes Beyond the Game

Documentary provides platform to raise ALS awareness

 

ORLANDO, Fla. (June 9, 2010) – The June 14 premiere of the Golf Channel documentary, Caddy for Life: The Bruce Edwards Story, not only will recall the inspirational life of one of golf’s pioneers, but also will shed light on the disease that tragically took his life and how his family and closest friends continue to fight for a cure.

 

Based on The New York Times best-selling book by John Feinstein, Caddy for Life is an amazing and emotional remembrance of the extraordinary relationship between one of history’s greatest golfers, Tom Watson, and his longtime friend and caddy, Bruce Edwards.  It also recounts Edwards’ battle with amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig’s disease, until his untimely and tragic death in 2004.

 

Watson and Feinstein were inspired to tell their stories to remember a great man, but they knew that participating in the documentary also would provide a great platform to raise awareness for a disease that afflicts one in 100,000 people every year – and one that has no cure.

 

"This gives me the bully pulpit to speak about ALS," said Watson when interviewed about the documentary.  "It took his (Edwards’) life, and still is taking people’s lives.  We need to continue this battle and make sure we’re doing everything we can to slow this deadly disease down."

 

Says Feinstein, "A lot of people aren’t aware of the story and we can educate them about ALS.  If we are able to raise awareness and funds for research, then the documentary has done a major thing."

 

As part of the Caddy for Life documentary project, Golf Channel has donated $25,000 to The Robert Packard Center for ALS Research at Johns Hopkins.  The Packard Center is the world’s leader in aggressive, collaborative ALS research. The Bruce Edwards Foundation donates 100 percent of its proceeds to the Packard Center, aiming to provide more tomorrows to today’s ALS patients.

 

Caddy For Life:  The Bruce Edwards Story premieres June 14 at 9 p.m. ET on Golf Channel.

Plenty of golf fans know that Merion GC has hosted four U.S. Opens, but now comes semi-official word that two of those Opens rank among the very best.

 

At least so says Sports Illustrated in its preview issue for the upcoming 110^th U.S. Open at Pebble Beach GL.  In the view of an esteemed panel of SI editors and writers, which included Philadelphia-based senior writer Michael Bamberger, Merion GC hosted two of the Top 10 Opens in history.

 

No. 10 on SI’s list was the 1971 Open, in which Lee Trevino and Jack Nicklaus, the two best players in the game at the time, finished regulation tied for the lead.

 

On the first tee of the 18-hole playoff, Trevino remembered that his daughter had left a rubber snake in his bag.  He proceeded to pull out the snake and toss it  and Nicklaus’ direction, amusing the Golden Bear. Trevino, however, went on to shoot 68, winning by three shots.

 

Trevino also went on to win the Canadian and the British Opens over the next three weeks.

 

No. 4 on the SI list was the famous 1950 Open at Merion, which saw Ben Hogan, 16 months removed from a near-fatal head-on collision with a bus, with his legs heavily wrapped, limped his way to the second of his four Open titles.

 

It was the ’50 Open, of course, that was immortalized in the Hy Peskin photo of Hogan lacing a 1-iron into the 72^nd green, setting up a par that led to a three-man 18-hole playoff with Lloyd Mangrum and Philadelphia’s George Fazio.

 

If you’re wondering which Open SI ranked as the No. 1 Open of all time, it was the 1913 Open at The Country Club in Brookline, Mass., where 20-year-old amateur Francis Ouimet whipped the Tiger and Phil of their day, Brits Ted Ray and Harry Vardon.

 

The most memorable Open in recent history, 2008 at Torrey Pines, in which Tiger Woods, wincing from  broken leg, prevailed in a playoff over Rocco Mediate, was ranked No. 3.

Count Terry Tumolo, longtime general manager at Commonwealth National GC, as among those who believe the private club side of golf is beginning to climb out of the doldrums.

 

"I would say we are recovering," Tumolo, a former board member of the Philadelphia chapter of the Club Managers Association of America with a big-picture sense of the club scene.  "At times I would almost call it vibrant."

 

Tumolo’s optimism, however, does come with a measure of caution.  "It’s fragile," he said the upturn.  "This could all blow up and the positive momentum that a lot of us are enjoying could stall, if there is another dip in the economy or a world event."

 

At Commonwealth National, which is one of several clubs in the area that offer corporate memberships, it’s that side of their business that is slower to recover.

 

"It’s tough to depend on that segment of the market to energize your club," said Tumolo.  Instead, he said, it is the "core golfers" who had been forced to drop their memberships in the past year or two, who are beginning to return to the club.  ÔA lot of those folks are either back or motivated to get back," said Tumolo.

 

Surprisingly, perhaps, Tumolo believes junior golf is driving at least part of the recovery at Commonwealth National and at other clubs with junior programs.

 

"We didn’t lose one member to attrition – not one – whose kids play golf," he said.  "Families are joining so their kids can play.  And we’ve had a bug surge in female junior golf."

 

Even with these encouraging signs, Tumolo is also quick to point out that many clubs have decreased or altogether dropped their initiation fees and that only a handful of clubs currently have waiting lists, even among top-tier clubs.

 

"Those clubs with $70,000, $80,000, $90,000 initiation fees, there’s no market for that right now," said Tumolo.